Human Resources

Spice Up Your Employee Experience.

Make Employee Recongiton Effortless. One Platform, Endless Ways to Build a Better Company Culture.

The greatest predictor of retention is wether the person has a friend at work.
Professor of Marketing, NYU Stern | Bestselling Author | Founder, Section | Host Prof G Pod & Pivot Podcast

At Brand Sauce, we believe that a thriving workplace is built on more than just productivity—it's about creating a culture where employees feel recognized, valued, and connected. That's why we developed CRAFT, a framework designed to foster an environment of trust, camaraderie, and teamwork, helping your organization become a place where people love to work.

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We created a special sauce just for Human Resources.


It's called CRAFT.

Work culture reflects an organization's values, attitudes, and behaviors. It influences how employees interact, approach their work, and engage with the company.

It includes communication, leadership, teamwork, and the overall workplace vibe. For example, it's evident in how teams collaborate, transparency levels, the emphasis on work-life balance, and how successes or challenges are handled.

A positive work culture boosts morale, productivity, and retention, while a toxic one can lead to burnout and high turnover.

Recognition is about publicly acknowledging someone's accomplishments or contributions.

It highlights specific achievements, like meeting goals, completing projects, or going above and beyond. Examples include awards, bonuses, “Employee of the Month” programs, and praise in meetings. This kind of recognition boosts morale, motivates others, and encourages continued positive behavior.

Acknowledgment is about recognizing someone's presence, efforts, or contributions in a more informal way.

It's not always tied to achievements but can be as simple as appreciating someone's role or challenges. Examples include a quick “thank you,” mentioning someone's input in a meeting, or showing appreciation for effort, even if the outcome wasn't perfect. This kind of acknowledgment builds a sense of belonging and respect, making people feel valued.

Friendship at work goes beyond professional interactions, offering a sense of camaraderie, support, and belonging.

It's about the personal connections employees form, built on shared interests, trust, and mutual respect. These friendships provide emotional support and make the workplace feel more like a community. Examples include sharing meals or breaks, celebrating milestones, having non-work conversations, collaborating with a sense of fun, or planning social activities outside of work. Workplace friendships boost job satisfaction, strengthen team cohesion, reduce stress, and increase productivity, while fostering loyalty to the organization.

Teamwork is the collaborative effort of a group to achieve common goals or complete tasks more efficiently by bringing together diverse skills and perspectives.

It's all about cooperation, communication, and coordination, relying on trust, mutual respect, and sharing responsibilities while recognizing individual strengths. Examples include cross-functional projects, brainstorming sessions, team meetings, shared decision-making, and stepping in to help colleagues. Effective teamwork boosts productivity, improves job satisfaction, strengthens relationships, and creates a sense of belonging, often leading to better outcomes through combined skills and insights.

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Celebrated Employees are the Best Employees

Here are some of our special sauce programs that our clients love.

On-Boarding
Onboarding
Plan
Give new hires a fun onboarding experience where they can choose items that reflect themselves.
Birthday
Birthday
Fun
Celebrate employee birthdays with gifts from the company store, highlighting how valued they are.
Work Anniversaries
Work
Anniversaries
Recognize key work milestones in a time when loyalty is rare. Celebrate anniversaries with a memorable shopping experience to show your appreciation.
Holiday Gifting
Holiday Gifting Experience
Let employees choose a meaningful holiday gift for themselves or their families, spreading your company's brand within their communities.
Recognition Strategy
Recognition Strategy
Reward employees for their hard work and achievements with store credits or set rewards for hitting key performance indicators.
Employee Points Program
Employee Points Program
Create a points-based program that rewards employees for great work. Let them accumulate points to redeem for gifts of their choice.
Charity Initiatives
Charity Initiatives
If your organization supports certain charities, let employees buy designated products with part of the proceeds benefiting those causes.
Talent Acquisition
Talent Acquisition
Motivate employees to refer talent by rewarding them for successful hires through their recommendations.
Club Team Concept
Club Team Concept
Support camaraderie by sponsoring teams and clubs, like a softball team or book club. Recognize and reward employees who join, as they strengthen connections through shared interests.
Wellness Boost
Wellness Boost
Focus on the mental and physical wellness of your employees by offering resources such as fitness challenges, mindfulness sessions, or wellness stipends.
See if this is a right fit for your company.

Book a demo today.