College Swag Stores

the-sauce

College Swag Stores

Issue 001

Every Wednesday at noon, the team at MerchLab gets together for lunch in their conference room. They discuss a challenge that one of the distributors is having. As a group, they come together to help solve the challenge.

avatar_mary

Harold and Olivia did you take classes online in undergrad?

avatar_harold

My school had classes that you could go to live but were also recorded if you wanted to watch them online.

avatar_olivia

We didn’t have online classes but I know that the future is online education. My cousin is a nationally ranked golfer and she goes to online school so she can travel for golf.

avatar_mary

I met with Walden University last week. Have you heard of it?

avatar_max

My cousin got her masters degree from Walden. I couldn’t believe you could get a masters degree online but she said the education was very good. Her company paid half of the tuition.

avatar_mary

It is pretty amazing the classes they offer. They have students from all over the world. 

avatar_harold

Do they send swag to all of their new students? They can’t have a campus bookstore if it is all online.

avatar_mary

I met with Viviana who is in charge of their merchandise and she is overwhelmed. They don’t have an online store. She literally gets calls and emails all day from people who need merchandise. Her job has turned into ordering swag. She can get an email from the president of the school who needs gifts for investors and then get an email from admissions who wants to send out swag to alumni in Canada.

avatar_harold

I wonder how many people are out there that take brand merch orders all day from people at their company. What is that job title?

avatar_olivia

I bet most companies have people that do this as part of their job. People in sales, marketing, HR and events need a main person in headquarters to contact when they need swag. If the company is big enough they could be getting calls and emails all day.

avatar_max

I can’t imagine how a person or team can keep track all of the orders and then deal with the follow up and tracking.

avatar_olivia

The worst is when people ask for swag and then three days later email and call for tracking. Then Fedex or UPS mess up on shipping and the person who ordered 3 t-shirts is freaking out.

avatar_mary

Viviana has closet stock to ship out. She has to review all of the decks with her distributor, approve all of the proofs and send out tracking to all of the different people that ask her to place orders.

avatar_harold

What did she say when you showed her the sites we have built?

avatar_mary

I thought she was going to cry. She needs a store with pens, mouse pads, backpacks and other products related to school. As well as all of the apparel options college students like. Her school has students that are 18 and 45 so she needs a wide variety of options.

avatar_olivia

We can build her an amazing site with all of the products she needs.

avatar_mary

I explained that she doesn’t have to do the orders anymore. She can send people to the site so they can order them self. They can use department codes if the school is paying for the products. I also showed her how they can give new students, graduating students and alumni gift cards to the store.

avatar_harold

Now she can just pick out products and add products that people are requesting.

avatar_mary

At the end she made a funny comment about how the store is so good it might put her out of job.

avatar_olivia

Somebody still needs to manage the store for the school but now she will enjoy her job and hopefully do other things for the school besides take orders and send tracking emails.

Rewarding New Clients = Brand Awareness

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