
High School Spirit Store
Issue 004
Every Wednesday at noon, the team at MerchLab gets together for lunch in their conference room. They discuss a challenge that one of the distributors is having. As a group, they come together to help solve the challenge.

Max, was that your grandson that was in here yesterday?

Yes, Blake is in 10th grade now. I can’t believe how tall he is.

Blake and I went to get lunch to catch up. He loves coming into the office to see the products we have. Harold showed Blake the new stuff from Origaudio.

Max, I told Blake we could put any logo he wants on the speakers, backpacks, and chargers. Blake said he wants a bunch of products decorated with his high school logo. He wants to use them on the bus when they travel for hockey games.

Harold, you told him I would buy him all of that?

I am sure Origaudio will give you a good deal. I will get the art from Blake and create some cool virtuals.

When Blake’s friends at school see his new swag they are going to be jealous.

We can set up an automated e-commerce store for his school.

I am sure his school has a store. All high schools have e-commerce stores.

I did some digging into high school e-commerce sites last year for my cousin. He is a high school basketball coach, and he asked me to help with uniforms. Most high school teams do their own thing. At the same high school, the basketball team will order uniforms from a different company than the football team. The tennis team will order from a different company than the swim team.

We don’t want to be in the uniform business. We want to be in the spirit store business. Let the coaches source their own uniforms. We will build an e-commerce store for the whole school.

High school kids and their parents will love our products.

The parents will love the tents, chairs, and umbrellas for the outdoor sports.

The students will love the speakers, chargers, popsockets, and backpacks.

I want to design the crop top hoodies from Independent. The girls will love them.

I will get Blake some products to show his friends. The students can speak to the school about updating their spirit store.

We can let the kids design products for the store. Kids today are wizards with Illustrator.

That would be great. The students will love that.

When I researched high school uniforms, I learned that schools use their spirit stores as a fundraising tool.

I would love to help high schools raise thousands of dollars. Hopefully, they use the money to pay their teachers more money. Teachers are underpaid and underappreciated.

When we are done here, I am going to reach out to my high school and offer them a spirit store. I love how we can use our stores for so many reasons.