Rewarding New Clients = Brand Awareness
Every Wednesday at noon, the team at MerchLab gets together for lunch in their conference room. They discuss a challenge that one of the distributors is having. As a group, they come together to help solve the challenge.
The food smells good. I am starving.
Max, they forgot to add your side of Russian dressing.
I have some extra saved in the refrigerator for emergencies like this.
Max is always prepared.
Max, I ran into your friend Lyle Berman on Saturday during halftime of the Timberwolves game.
How is Lyle doing? Is he doing Esports now?
He is involved in so many businesses I can’t keep up. He said the team at Drake’s was raving about the new POS signs we did.
Are those the 3D signs we did with Stackawrap?
That is great. Lyle can send us a lot of business.
He was at the game with a gentleman named Greg from Rush Street Gaming. Lyle knows Greg from all of the casino business he does. Lyle introduced me as the queen of merchandise and told Greg that we should talk.
You are the queen of merch.
Greg and I talked for a few minutes and exchanged cards. He said they could use some help in Indiana where they are trying to grow their sportsbook business. Draftkings and Fanduel are kicking their ass.
If you live in Indiana, you can bet on sports through their app? Harold: Yup, a few states allow sports betting without going into a casino. Minnesota does not, but it is coming soon.
Soon, we can live bet while we are in the stadium at Vikings games. That is going to be wild.
I need to come up with some good ideas for Greg to help them get their name out in Indiana with more sports betters.
I am sure they give free bets and other gambling perks for the players that bet the most, but that doesn’t help them grow their brand. These casinos don’t understand marketing; they only understand loyalty.
Casinos give you free money to gamble, complimentary rooms, tickets to shows, and all sorts of other perks if you bet with them. Is that what you mean by loyalty?
All of that keeps the person playing happy. Those rewards don’t help market their brand and drive more people to gamble with them.
Max has a good point. If a guy walks into his country club wearing a BetRivers Cutter & Buck golf vest, people will ask about it. That allows the person to explain that BetRivers is where they do their online gambling. Most likely, the other guys at the country club will use BetRivers if their friend says it is a solid app.
Casino’s are always going to do their loyalty to get their players to bet more. They should also be using their players to help spread the word about their brand.
I play fantasy football on DraftKings because that is where my friends play.
It sounds like BetRivers needs to learn the art of surprise and delight. It is shocking how many companies don’t understand the power of a free gift to their most loyal customers.
When we have our NFL clients facetime a few of their top fans, the fans go crazy. It is guaranteed they tell their friends and they buy more merch. Surprise and delight.
That is true, Olivia. BetRivers knows who their loyal customers are. They should send those people free money to an automated e-commerce store.
They can come up with some unique “BR” logo designs to keep the logo small and indiscreet. That will make people ask what BR is, and it will force the person to tell their story.
Greg will understand this is a marketing program. They are using their most loyal customers as walking billboards and keeping their loyal customers happy.
Maybe if you use the term micro-influencers, they will understand it better. There are not better micro-influencers for a brand than somebody who uses the product all of the time.
Imagine guys showing up to Crooked Stick for a round of golf with BR on their golf balls, hat, polo, vest, and Bluetooth speaker/charger.
I don’t think they let people bump music in the golf cart at Crooked Stick.
Thanks, team. I will put together a marketing plan for Greg. I am sure he will see the value in having their loyal customers as micro-influencers for their brand.