Event Sponsorship

the-sauce

Event Sponsorship

Issue 003

Every Wednesday at noon, the team at MerchLab gets together for lunch in their conference room. They discuss a challenge that one of the distributors is having. As a group, they come together to help solve the challenge.

avatar_max

Harold, are you okay? You are limping.

avatar_harold

I am fine. I ran in Grandma’s Marathon, and I am still recovering.

avatar_mary

We are very proud of you, Harold. That is a fantastic accomplishment.

avatar_max

Just thinking about all of the running is making me hungry. Let’s nosh.

avatar_mary

What are we discussing today?

avatar_olivia

I need help. I spoke with my friends at Backline yesterday. They want me to help with their title sponsor for their upcoming concert at First Avenue.

avatar_max

Who is Backline?

avatar_olivia

They offer mental health services to the music industry. My friend Zack helped start the organization, and they do fantastic work.

avatar_max

That industry needs all the mental health they can get. Way too many musicians die young.

avatar_olivia

They are looking for a title sponsor, and they want to offer them something unique besides the usual put their name on emails, signs, and t-shirts.

avatar_harold

UGC is the most important thing right now. I would try and get the people attending the event some gifts with the sponsor’s name and reward them for creating content.

avatar_mary

I can reach out to my contact at KIND. Their foundation has been looking at mental health initiatives.

avatar_harold

Is that KIND bars? I love their fruit bars.

avatar_mary

I have an idea. What about offering all of the people who buy a ticket a free gift with KIND on the merchandise. Give the people six options of gifts to choose from. They can choose if they want a t-shirt, hat, bottle, backpack..etc. You can’t just slap KIND on a t-shirt because more people won’t want it or wear it to the show. You have to give people options.

avatar_harold

KIND could follow up with people who received their gift and ask them to take a picture wearing or holding their gift and then do a post on social media.

avatar_olivia

I like that. Take a picture of your gift. Name the band you are most excited to see. Tag Backline and KIND in the post.

avatar_harold

KIND would get a ton of UGC. They can reward each person who posts a photo with a box of KIND bars for participating.

avatar_mary

Once KIND gets a customer a free box of products, the LTV of that client is huge. People love their products.

avatar_harold

Hundreds of social media posts showing that KIND is helping the music industry with mental health is excellent for their brand.

avatar_olivia

Mary, do think you can talk to your contact at KIND about this?

avatar_max

My client at General Mills might like this concept as well.

avatar_mary

Max, you speak to your contact at General Mills, and I will talk to my contact at KIND. We will find a title sponsor for this event.

avatar_olivia

Thank you so much for your help.

High School Spirit Store
Rewarding New Clients = Brand Awareness

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